About Us

Your Safari Expert

Richelle Lavin – Owner of Soul of Africa Travel


Soul of Africa Travel is a boutique travel company that specializes in luxurious African Safari vacations.  We work directly with you to tailor your personalized journey of a lifetime by listening to your interests and budget and taking into account your travel style.

We love Africa and feel privileged to introduce you to a special land that will scintillate each of your senses and invigorate your soul.  We pride ourselves in perfectly tailoring each itinerary to suit each client.

Soul of Africa Travel approaches each client experience with the following four core values:

  • Dedication: We are dedicated to offering a purposeful experience for each of our clients.
  • Commitment: We are committed to truly understanding the needs and wants of our clients.
  • Integrity: We are honest and straightforward in our work. We serve our clients with the utmost dignity and respect. We can be relied upon and trusted.
  • Excellence: We set a high standard of performance, improving our work product each day, striving to achieve excellence in all that we do.

Soul of Africa Travel is comprised of its founder, Richelle Lavin (see bio below) who is based in Laguna Beach CA, and a team of African air travel and ground handler expert partners based in each location.

We utilize the latest technology to book and facilitate your African experience yet our foundation remains personal by communicating via the telephone, Skype and/or face-to-face meetings (if local).

All photography © its respective owners and may not be reproduced without their permission. Soul of Africa Travel would like to thank all organizations/establishments for the use of their photography.


Born and raised in South Africa, Richelle has always had Africa and its unique blend of history, adventure and mystery in her blood. Educated in the United States (University of California, San Diego), Richelle never lost her love for the Mother Land and zeal for true African Adventure. While Richelle’s career has included high-level marketing positions for several Fortune 100 companies, she was still able to squeeze in frequent return trips to Africa and maintain her deep connection to her homeland. Richelle always returned from Africa to her high-paced life soothed with perspective and re-charged with a worldly vigor few experience.

Richelle realized through her African travels and Corporate America experience that the business of travel, and especially to Africa, is unique to each individual and simply cannot be “pre-packaged” and sold in mass. Rather, Richelle believes that “bespoke” travel, which utilizes “personalization” and “customization” within a pre-set frame, is the model that truly connects the clients desires and needs with specific African properties and itineraries. Richelle started Soul of Africa Travel not to compete with the big, established travel companies, but rather to redefine bespoke travel to make a special connection between clients and Africa. This is more than a business for Richelle, it is a passion and a mission.

Besides her love of travel, Richelle loves to train and compete athletically having completed and placed in numerous endurance races, including a half-ironman triathlon. Richelle also embraces and contributes to philanthropy, including such causes as the Chipembere Rhino Foundation. Richelle resides in Laguna Beach, CA with her husband and three children.

Ready for an AFRICAN awakening?
Call 949.212.6875 or Book Your Trip Online »